Cheetos cheese dust has an official name and it sounds strange

Product Description

Cheetos has officially named the brightly colored snack dust that lingers on your fingers when you eat the snack..
Cheetos has officially named the brightly colored snack dust that lingers on your fingers when you eat the snack. .
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Replying to @rr_kings0 Cheetle sounds as good as it tastes

I got a big ball of powder cheese in my cheetos bag. I think I just won a trip to the cheetos factory : r/funny

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Cheetos Officially Calls Its Orange Dust 'Cheetle

Cheetos reveals that the orange cheese dust that covers the snack is called CHEETLE