Viva Magenta! Why This Color is So Special

Product Description

Viva Magenta has been named the Pantone Color Institute’s 2023 Color of the Year. Learn all about its fascinating history, meaning - and menswear uses..
Viva Magenta has been named the Pantone Color Institute’s 2023 Color of the Year while being fittingly proclaimed an unconventional shade for an unconventional time.  But what's behind Pantone’s choice? Come explore with us magenta's fascinating history and symbolism, color pairings - and does it even really exist as a color?

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