Single Serve Microwave Popcorn Popper

Product Description

Joseph Joseph approached us to design a microwave popcorn maker, as an interesting addition to the brands M-Cuisine™ microwave cooking range. We spend time researching the popcorn category and identified several key insights and opportunity areas which included; gourmet popcorn, healthy snacking and sharing. This resulted in the M-Cuisine™ Single-Serve Popcorn Popper, a product that taps into recent shifts towards healthy snacking and the growth of the ‘skinny popcorn’ trend.

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