Why Unilever and P&G are pulling back from discounting

Product Description

The amount of marketing spend FMCG brands such as Unilever, Mondelez and Procter & Gamble (P&G) put into promotions has come under the microscope as they start to question if the balance has tipped….
The amount of marketing spend FMCG brands such as Unilever, Mondelez and Procter & Gamble (P&G) put into promotions has come under the microscope as they start…

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