Introducing The BoF Brand Magic Index

Product Description

BoF Insights and Quilt.AI co-created The BoF Brand Magic Index to examine if customers see a brand the same way a brand sees itself. The Index quantifies and ranks 50 global luxury and fashion labels using AI-driven analysis of tens of thousands of social media posts by brands and their customers.

What does the Brand Magic Index of BoF says about the fashion brands?

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