Inside the Squishmallow craze: Why the plushies are so popular

Product Description

The first time teen influencer Lexia Hayden saw a TikTok video featuring a Squishmallow plush stuffed animal, she knew she had to have one. “I love their faces, I love how soft they are and I think…

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Inside the Squishmallow craze: Why the plushies are so popular

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Squishmallows are cute, cuddly, and ready to join your squad. Made with super soft, marshmallow-like material, Squishmallows offer comfort, support and warmth as friends, couch companions, pillow pals, bedtime buddies and travel teammates. With more than 475 Squishmallows characters to collect, theres a Squishmallow for everyone. Each Squishmallow has its own unique name and storyline to add to the fun. Who will join your squad next?.

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