How Does An Innovation 'Haven' Scale? By Focusing On The Fundamentals. - Taste Radio
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Alison Cayne, the founder and CEO of Haven’s Kitchen, an innovative and fast-growing brand of refrigerated sauces, spoke about why emphasizing use case and occasion is critical for fueling consumer adoption and repurchase and how effective merchandising of the products has enabled it to become “the ultimate basket builder.” She also explained how to use anecdotal data effectively when pitching to retail buyers and how she found a co-packer that would invest in the brand
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