Survey Scales Go from Bad to Good – Versta Research
$ 20.50
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By A Mystery Man Writer
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Product Description
A simple technique that will measurably improve your data quality is to offer survey response options that go from low to high, or from bad to good. Start with things like terrible, zero, poor, disagree, and so on. Then move towards spectacular, excellent, ten, and agree. Why? Because there are two important biases at play…
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