Edgy Campaigns Are Out, TikTok Won't Stop and Other 2023

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Edgy Campaigns Are Out, TikTok Won't Stop and Other 2023

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In a year to play defense, CMOs will struggle to get flashy projects greenlighted and AI will be ever more used for online brand protection. CMOs might feel they’re flying blind, but those who can ‘embrace the gray’ may flourish, one says.

Edgy Campaigns Are Out, TikTok Won't Stop and Other 2023

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